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FOR IMMEDIATE RELEASE


Contact: Stacey Soble
Editor in Chief
Salon Today
(847) 634-2600, Ext. 731

Contact: Tamera Tupy
President
Hair Masters
802 S. Front Street
Mankato, MN 56001
(507) 388-1559
tamitupy@livsalonspa.com

HAIR MASTERS NAMED ONE OF NATION'S FASTEST-GROWING SALONS BY SALON TODAY MAGAZINE

LINCOLNSHIRE, IL (February 2002) - Mankato's Hair Masters, owned by Tamera Tupy, recently was named one of the 200 fastest-growing salons by Salon Today magazine, a top business publication for the professional beauty industry.

The magazine's fifth annual Salon Today 200 profiled the selected salons in its January 2002 issue. The 200 salons were selected from applications submitted by Salon Today readers, who represent the 25,000 top-producing salons in the country. The magazine honored the applicants who posted the highest increases in gross sales between 1999 and 200, and who were on track to increase sales significantly in 2001.

"We created the Salon Today 200 as a forum of inspiration for the industry, to celebrate the success of salons of all sizes," said Stacey Soble, editor of Salon Today. "This issue not only horrors the hard work and dedication of the salon owners and their staffs, but by sharing the facts and figures behind their salon success stories, it helps other salon owner readers grow and improve their businesses."

"Being named by Salon Today with the nation's top 200 fastest-growing salons is a great honor," said Tamera Tupy, President of Hair Masters. "We are also working with Aveda to open a new 4000 Sqft Aveda Lifestyle Salon & Spa in March of 2002 next to the Mankato Barnes and Noble Bookstore."

For a salon to be named to the Salon Today 200, it had to meet the following criteria: 1) The salon is a provider of professional salon services, including one or more of the following: hair care, nail care, skin care, body care or spa treatments; 2) It generated gross annual sales revenues of at least $100,000; 3) The salon's revenues were greater in 2000 than 1999, and projected to be even higher in 2001; 4) The owner charted his or her business financial growth for the past three years and shared information about the service and product categories that fueled the salon's growth; and 5) The applicant submitted financial documentation, such as a tax return, to verify revenues.

Growth-orientated salons of every type and size participated and were showcased in the issue. To help the magazine's readers benchmark their own businesses against the honorees, the Salon Today 200 coverage was broken down into four revenue categories: 53% were profiled in the $100,000 to $500,000 category; 67 were profiled in the $500,000 to $1 million category; 48 were profiled the $1 million to $2 million category; and 32 in the $2 million-plus category.

Salon Today and its sister publications, Modern Salon and Process, are published in Lincolnshire, Ill, by Vance Publishing Corporation.

Hair Masters is a sister company of LIV Aveda Salon & Spa. More information about LIV Aveda Salon & Spa and the new Mankato Aveda Lifestyle Salon & Spa can be found on their company web site of www.livsalonspa.com.

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